Managing Profitable Customer Relationships-case In Point :harley Davidson

Running Head : Managing Profitable Customer RelationshipsNameUniversityCourseTutorDateHardly Davidson has massive engines for motorbikes and has been acknowledge to bring on a friendly family with its customers . The go with sponsors various motorbike events during which they are able to display modern bikes and their accessories . The print name has a great write up and has brought together yell outrs and assume welfare benefits for its members The participation has enhanced their rapport by means of official converse through with(predicate) the internet . The riders extradite formed an foreign network attachment as head as local anesthetic dealership to enhance their serveThe company motivates its customers or riders by bragging(a) them pinstops which identify them with the company and so doing make out prid e of social status . Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one s bikeHarley company has been accepted in unlike countries and its members can rent and ride in countries such as kindleada , Australia and the United States . The company has create a costly reputation and has a great get with its numerous customer needs1 . What are the key elements of Harley-Davidson s efforts to public figure relationship with its customersThe key elements in Harley-Davidson are the involvement of customers in non being just customers but in any case being dealers . in that respect is customer participation in events sponsored by the company . social status creates a virtuoso of belonging and enhances the attachment to the company piece life-threatening communication through the internet connects the company to its customers . movement of welfare schemes such as sponsorship to events a nd insurance function motivates the custome! rs2 . Can you think of other companies that create such strong relationships with their customers ? How do they do thatNASCAR which is the depicted object Association for Stock Car rail commission elevator car Racing has created a lasting customer relationship through a careful blend of live racing events , reserve web sites with information and entertainment ensures ample security and organizes parties , hedge in outs and camps with family members . This creates a friendly environment that enriches the company-to-customer relationshipThe Unilever company has created a good relationship through high standards of corporate behavior towards the employees , customers and the bon long ton . It is involved in community development activities and this extension of their services to the society attracts more customers . The company has also offered voluntary counsel and testing programs in support of the community . It has also hatful goals to evaluates the HIV /AIDS roadmap w ith strategic approaches to reaching out to its customers . A follow up plan for comprehensive care and discourse is organized so that customers are convinced that the company s scratch area is to render them the service and the good gesture goes along way in maintaining a good relationshipOffering of medicines at subsidise evaluate has led to the growth of the company and the humanitarian activities have all-embracing to the provision of health insurance covers3 . How else can Harley-Davidson build or deepen its relationships with its...If you want to get a wide essay, drift it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper